Projects
The True Success Metric in Healthcare
Wrote a thought leadership article exploring how healthcare organizations can move beyond traditional ROI metrics and measure marketing success through patient engagement, brand loyalty, and meaningful interactions. The piece highlighted key engagement metrics and strategies for connecting digital marketing efforts to long-term patient relationships and organizational growth.
My role: Research, concept development, writing, editing, and subject matter synthesis.
Blood Cancer Nurture Campaign
Developed a multi-channel patient acquisition campaign for a Blood Cancer Program, including a lead-generation landing page, downloadable treatment guide, thank-you page, and six-part email nurture series. The campaign guided newly diagnosed patients through the decision-making process with educational content, patient stories, treatment information, and appointment-focused calls to action.
Breast Cancer Fact Sheet
Created a patient education fact sheet designed to increase awareness of breast cancer risk factors, prevention strategies, and the importance of early detection. The piece translated clinical research and screening recommendations into clear, accessible information for patients and community outreach initiatives.
Breast Cancer Fact Sheet
Created a patient education fact sheet designed to increase awareness of breast cancer risk factors, prevention strategies, and the importance of early detection. The piece translated clinical research and screening recommendations into clear, accessible information for patients and community outreach initiatives.