Resume
Relevant Work
Experience
2021 - Present
Director of Marketing and Events
I help organizations tell their stories, fill seats at conferences, grow memberships, and occasionally convince people to open yet another email in their inbox. My work includes developing and managing email campaigns reaching more than 8,000 subscribers, creating website and landing page content, building social media campaigns, and crafting marketing strategies that turn ideas into action.
2019-2021
Marketing Manager
Over the years, I've helped increase event registrations, improve engagement, and support organizations ranging from professional associations and nonprofits to industry conferences and membership groups. I enjoy taking complex topics and making them clear, engaging, and maybe even a little entertaining. After all, if people are going to read something, it might as well be enjoyable.
2019-Present
Freelance Copywriter and Content Strategist
I help organizations figure out what they want to say and how to say it in a way that resonates with their audience. I develop messaging frameworks, audience personas, and content strategies that give brands a consistent voice across websites, email campaigns, blogs, white papers, and other marketing materials.
2013-2019
Content Marketing Strategist
I worked with some of the top healthcare organizations in the country to create content that informed, educated, and engaged patients and healthcare consumers. My responsibilities included writing and editing blog articles, case studies, treatment guides, and other long-form digital content, as well as helping clients define their brand voice and messaging strategy. I managed editorial calendars, coordinated content production across multiple stakeholders, and partnered closely with designers and UX teams to ensure content and user experience worked hand in hand
Skills
& Expertise
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Content Strategy • Copywriting & Editing • Email Marketing • Website Content
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& UX Writing • Blog & Long-Form Content • SEO Optimization • Campaign
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Development • Social Media • Content Brand Voice Development • HubSpot &
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CMS Platforms